Ken Garland

Ken Garland

 

This is Ken Garland’s manifesto titled ‘First Things First’. This manifesto was written in 1963 and published in 1964 by  Ken Garland along with 20 other designers, photographers and students, the manifesto was a reaction to the staunch society of 1960s Britain and called for a return to a humanist aspect of design. It lashed out against the fast-paced and often trivial productions of mainstream advertising, calling them trivial and time-consuming. Its solution was to focus efforts of design on education and public service tasks that promoted the betterment of society. I like the simple design of the manifesto. I like way that bold font of the title grabs your attention to get the audience to read it. This manifesto was signed by 22 different designers such as Jonathan Barnbrook

This is a redesigned version of the First Things First manifesto. This was published in the year 2000. The first part of the manifesto reads ‘’We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents.’’ It is talking about how these people from various different fields are in a world where there skills and techniques are used effectively. I like the design of the manifesto. It follows the old simplistic design of the original manifesto.